Protea Reserve Co
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Protea Reserve Co

Protea Reserve Co — Est. 2020

Bringing
Consumers
Closer to
Producers

South Africa — Est. 2020

Protea
Reserve Co

Founded in June 2020 by a group of passionate Certified Wagyu Beef farmers in South Africa to create value for customers and wealth for producers through collective action.

Protea Reserve Co does not own a single farm or herd. It works with independent producers committed to ethical, responsible and sustainable practices — integrating their supply into a structured, traceable collective.

Protea Reserve Co

How PRC Works

Protea Reserve Co does not own farms or animals. It is a supply chain integrator — connecting independent South African producers to market through a structured, traceable collective model.

Our Promise

When You Choose Protea,
You Can Be Guaranteed

Committed to Sustainability
Full Traceability
Passionate People
Ethically Produced — Hormone Free
WAGYU

Division 01 — PWC

Protea Wagyu Co

Certified Wagyu Beef — Farm to Fork

Protea Wagyu Co brings together independent Wagyu producers under one collective, providing market access, supply coordination and full traceability from farm to slaughter.

Protea Wagyu Co
LAMB

Division 02 — PLC

Protea Lamb Co

Southern African Lamb — Ethical, Independent, Consistent

Independent lamb producers supplying market through the Protea collective model. Ethically raised, consistently supplied.

Protea Lamb Co
BEEF

Division 03 — PBB

Protea Branded Beef

South African Beef — Raised with Principle

South African cattle raised on natural pastures, with ethical practice and generations of farming knowledge behind every carcass. No added hormones.

Protea Branded Beef

Protea Trading Co

Bespoke Sourcing Solutions for Selected Agricultural Products

Buyers requiring tailored supply solutions for selected Southern African agricultural products may submit a sourcing enquiry through Protea Trading Co.

Submit an Enquiry

The Protea Model

Farm
to Market

01

Independent Producers

Southern African farmers committed to quality, ethics and sustainable practice.

02

Protea Coordination

Collective action, supply management, slaughter facilitation and market strategy.

03

Quality Requirements

Standards and product integrity independently committed to by each producer.

04

Product Preparation

Processing, grading and packaging to specification.

05

Buyers and Markets

Local retailers, restaurants, wholesalers, distributors and export buyers.

The Protea Manifesto

Collective Action Allows
Producers to Manage
the Value Chain —
Farm to Fork.

Protea Reserve Co (Pty) Ltd was founded in June 2020 by a group of passionate Certified Wagyu Beef farmers in South Africa to create value for customers and wealth for producers through collective action.

Collective action allows producers to manage the product value chain from farm to fork — realising potentially higher profits without sacrificing them to other role-players.

Get in Touch

Start an
Enquiry

Whether you are a producer looking to supply through the collective, or a buyer seeking ethically sourced Southern African product — we want to hear from you.