top of page
BRINGING CONSUMERS
VdC.png
PROTEA RESERVE CO
derek-liang-uJflVn6KG-c-unsplash.jpg
PROTEA RESERVE CO.png

Protea Reserve Co is an agri-business cooperative model, unlike any other in South Africa. We connect farmers and consumers, decrease intermediaries in the value chain and unite producers with a collective vision. The aim is to supply premium, niche agricultural products, servicing both national and international markets. 

PROTEA ICON 6.png
Passionate  people.png

We are passionate about our industry and believe in the value of quality fresh produce. 

For all our business units we have a network of partners, implementing strict quality protocols to ensure quality and consistency of our products, in a reliable and sustainable manner. These business units include an array of agricultural products sourced from various independent farmers, committed to ethical, responsible, and sustainable practices. It is important to us to maintain a close relationship with all involved partners and to know them personally.

Protea Reserve Company (PTY) LTD was founded in June 2020 by a group of passionate Certified Wagyu Beef (CWB) producers. The vision remains that of optimal value realization to the client, whilst producers share in value generated across the value chain. Collective action allows our producers to manage the product value chain & grow profitability. We bring consumers closer to producers and ensure full farm to fork traceability through the implementation of the latest technologies and highest meat safety & quality standards.

Full  traceability.png
VdC.png
PROTEA RESERVE CO
BRINGING CONSUMERS  CLOSER TO PRODUCERS.png
Commitment  to sustainability .png

Protea’s philosophy is to continuously build and seek markets for our producer’s products, either locally or internationally.  We are committed to developing and facilitating long-term marketing strategies for our products and implementing protocols to guide farmers in producing quality products in an ethical and sustainable manner.  Our Wagyu and Lamb products also requires RFID tagging and DNA verification to enable traceability throughout the value chain, with all our producers following a strict quality assurance protocol which upholds Protea’s values.

When you  choose Protea,  you can be  guaranteed.png
PROTEA ICON 2 copy.png
PROTEA ICON 2 copy 6.png
PROTEA ICON 2.png
PROTEA ICON 2 copy 3.png
sffArtboard 6DWDWDDD.jpg
ffArtboard 6 copyDWD.jpg

PLEASE CLICK ON ONE OF OUR BUSINESS UNITS FOR MORE INFORMATION

bottom of page